Use this calculator to determine how sensitive consumer demand is to price changes. Enter the initial and final prices and quantities to evaluate the price elasticity of demand for your product or service.
Price elasticity of demand is a measure of the relationship between a change in the quantity demanded of a particular good and a change in its price. Understanding this concept is crucial for businesses and economists to analyze consumer behavior and make informed pricing decisions.
The formula for calculating price elasticity of demand is:
$$\text{Price Elasticity of Demand} = \frac{\text{Percentage Change in Quantity Demanded}}{\text{Percentage Change in Price}}$$
Where:
Let's calculate the price elasticity of demand for a product with the following data:
Step 1: Calculate percentage change in quantity demanded
$$\text{Percentage Change in Quantity} = \frac{80 - 100}{100} \times 100 = -20\%$$
Step 2: Calculate percentage change in price
$$\text{Percentage Change in Price} = \frac{12 - 10}{10} \times 100 = 20\%$$
Step 3: Calculate price elasticity of demand
$$\text{Price Elasticity of Demand} = \frac{-20\%}{20\%} = -1$$
Step 4: Take the absolute value
$$|\text{Price Elasticity of Demand}| = |-1| = 1$$
Therefore, the price elasticity of demand for this product is 1, indicating unit elasticity.
This diagram illustrates the change in demand due to a price change. The blue line represents the demand curve, and the red points show the initial and final price-quantity combinations. The slope of this line visually represents the price elasticity of demand.